Interview with Mom’s Choice Award-Winner Diana Sabacinski

MCA Interview Series Featured image Diana Sabacinski

Mom’s Choice Awards is excited to announce another post in our interview series where we chat with the inventors, designers, publishers, and others behind some of our favorite family-friendly products.


Hello, Mom’s Choice readers! Thank you for joining us for another interview with one of our fabulous honorees. For this interview, we got to sit down with Diana Sabacinski, President & CEO at SanMelix Laboratories Inc. and co-creator of the award-winning product, BeeCure Anti-Itch Lotion! Due to the antioxidant and anti-inflammatory properties of raw honey, BEECure Anti-Itch Cream soothes the skin and reduces itching, inflammation, redness, dryness and rashes. Keep reading to find out more about this award-winning product and Diana, including what she has been up to since her last interview!

MCA: Hi Diana! So happy to be able to sit down and speak with you again to talk about your new award-winning product, BeeCure Anti-Itch Lotion! Congratulations on yet another Mom’s Choice Award! Can you update us on your background, including what your company has been up to since our last interview in October 2021?

The MCA Award-Winning Product, BeeCure Anti-Itch Lotion

The MCA Award-Winning Product, BeeCure Anti-Itch Lotion

Diana: In less than a year since our last interview, SanMelix Laboratories was issued an international trademark and launched 7 additional OTC products on Amazon, including our BEECure® Anti-Itch cream. BEECure® was named winner of a Stevie Award in Health & Pharmaceuticals products, in the 2021 19th Annual American Business Awards, and we added a prestigious new board member, Steve Weinstein to our team. Mr. Weinstein recently retired after a 20-year career with Johnson & Johnson and most recently was the Head of Supply Chain & Operations at Zarbee’s, Inc., a leading Health & Wellness company acquired by J&J in September 2018. He is the sixth board member to be appointed to SanMelix and a perfect addition to the team, which includes my husband, Dr. Sabacinski, a Harvard-trained surgeon who has dedicated 30 years of his life researching wound care, and myself, a Certified Public Accountant (CPA) and co-founder of a company which was listed on the INC 500 Fastest Growing Private Companies.

MCA: Wow, that is quite a lot of accomplishments in under a year, very exciting news indeed! I’d like to talk a little bit more about your new award-winning product. Why was it important for you to use buckwheat honey when creating BeeCure Anti-Itch Lotion?

Diana: Dr. Sabacinski chose buckwheat honey because of its superior healing properties. Studies have shown buckwheat honey has higher anti-inflammatory and anti-oxidant fortified with antibacterial compounds over other types of honey.

MCA: All the stuff that makes for an amazing, award-winning anti-itch lotion! Tell us about the advantages of buckwheat over manuka!

Diana: Buckwheat honey has been shown in studies to have advanced skin regeneration properties and is higher in antioxidant activity, anti-inflammatory activity, and tissue repair activity than Manuka honey allowing SanMelix’s products to be used on acute and chronic wounds, scrapes, minor cuts, burns, and skin irritations.

MCA: Can you tell us about the benefits of adding additional natural ingredients that soothe irritated skin?

Diana: BEECure® over-the-counter products are enriched with buckwheat honey and soothing calendula. The calendula flower is widely used as a medicinal plant whose anti-inflammatory properties make it a strong ingredient. Along with powerful Buckwheat Honey and Calendula, other natural nutrients in BeeCure® products include Jojoba Seed Oil, Shea Butter, Rosemary Leaf Extract, and Willow Bark Extract. These natural nutrients deeply nourish, hydrate, and revive damaged Itchy skin.

Some of the many benefits offered by BeeCure Anti-Itch Lotion!

Some of the many benefits offered by BeeCure Anti-Itch Lotion!

MCA: What kind of feedback have you received about BeeCure Anti-Itch Lotion?

Diana: People are amazed once they try BEECure® and see for themselves the difference buckwheat honey makes in soothing burns, wounds, insect bites, and other skin irritations. We’ve asked bloggers to test the products and have had nothing but positive feedback. Amazon testimonials and comments include things like “Used many anti-itch products. This by far is the best one I’ve used to stop the itch. Even on the face. And I have very sensitive skin” and “I’m always on the lookout for natural personal care items and this product is just that. I really like the natural ingredients in this product that can help soothe irritated itchy skin. It’s great to have on hand for mosquito bites or any insect bites.”

MCA: As the saying goes, the proof is in the pudding! Tell us about some of the other products BeeCure offers, including the MCA award-winning BeeCure After-Sun Lotion!

Diana: Our BEECure® over-the-counter products include a radiation and laser skin care, which received the Amazon Choice award in its first month along with 150+ testimonials. We had a customer who had breast cancer and used it on her skin after radiation and was blown away with the results. We also have an intensive foot cream for dry cracked feet, rosacea, eczema and psoriasis relief creams. Our after-sun lotion has been received well with one customer stating “I bought this for a really bad sunburn and was pleased that my skin didn’t peel. Instead, it turned into a nice tan.” All our products contain nutrient-rich, medical-grade dark buckwheat honey. Our formulas have been found to better soothe, hydrate, revive and heal skin damage when compared to conventional treatments.

The natural ingredients found in BeeCure Anti-Itch Lotion!

The natural ingredients found in BeeCure Anti-Itch Lotion!

MCA: With so many exciting products already on the market, I must know, what is next for BeeCure?

Diana: Just as we were the first to market dark buckwheat honey-based skincare products in the United States, we are continuing to expand our portfolio and broaden our appeal to include advanced wound care and higher-end K-Beauty cosmetics. Given the efficacy of raw buckwheat honey and the clinically-proven superiority over Manuka honey, we’re excited to be offering the latest advancement in honey-based skincare treatments. BEECure® products change lives, including some within our own organization who have suffered burns, irritation from radiation and other skin conditions. We are excited about the company’s future and meeting our revenue and business goals.

MCA: We are super excited as well! Please do keep us posted on all your future releases. 


You can learn more about Diana Sabacinski and her award-winning product, BeeCure Anti-Itch Lotion by visiting her MCA Shop pages.

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