The Mom’s Choice Awards®
The Mom’s Choice Awards® (MCA) evaluates products and services created for children, families and educators. The program is globally recognized for establishing the benchmark of excellence in family-friendly media, products and services. The organization is based in the United States and has reviewed thousands of items from more than 60 countries.
A Mark Of Distinction / A Trusted Resource
Around the world, parents, educators, retailers and members of the media look for the MCA mother-and-child Honoring Excellence seal of approval when selecting quality products and services for children and families.
An Esteemed Panel Of Evaluators
An esteemed panel of evaluators includes education, media and other experts as well as parents, children, librarians, performing artists, producers, medical and business professionals, authors, scientists and others.
The Evaluation Process
MCA evaluators volunteer their time and are bound by a strict code of ethics which ensures expert and objective analysis free from any manufacturer association.
The evaluation process uses a proprietary methodology in which items are scored on a number of elements including production quality, design, educational value, entertainment value, originality, appeal and cost. Each item is judged on its own merit.
MCA evaluators are especially interested in items that help families grow emotionally, physically and spiritually; are morally sound and promote good will; and are inspirational and uplifting.
We are not a pay-for-award program. An award is not guaranteed.
A Philanthropic Spirit
Once the evaluations are complete, most items submitted for consideration are donated to schools, libraries, hospitals, shelters and charities.
A Global Presence
Hong Kong (China)
United Arab Emirates
United Kingdom (England, Scotland, Wales and Northern Ireland)