Tradeshow Spotlight: MCA Celebrates Innovation at ASTRA Marketplace & Academy 2024

Kelly Mahaffy

Kelly Mahaffy
Content Director at Mom’s Choice Awards

Mom’s Choice Awards® (MCA) had the pleasure of participating in the ASTRA Marketplace & Academy 2024, held in the dynamic city of St. Louis, Missouri, from June 2 to June 5. This annual event, organized by the American Specialty Toy Retailing Association (ASTRA), serves as a central hub for the latest trends, innovations, and educational resources in the children’s products industry.

Exploring St. Louis

St. Louis proved to be an exceptional host for this year’s conference. Known for its rich history, vibrant culture, and iconic landmarks, the city offered a unique blend of traditional charm and modern amenities. Attendees enjoyed exploring the famous Gateway Arch, indulging in the local culinary scene, and experiencing the lively arts and music culture that St. Louis is renowned for. The city’s central location also made it easily accessible for participants from across the country, enhancing the event’s inclusivity and reach.

A Premier Event for the Toy Industry

ASTRA Marketplace & Academy is renowned for bringing together a diverse group of manufacturers, retailers, and industry experts. The 2024 edition was no exception, showcasing a wide array of groundbreaking products and offering a platform for networking and idea exchange.

The participation of Mom’s Choice Awards at the event highlighted the rigorous standards and dedication to quality that MCA embodies. Our presence highlighted the exceptional quality of the products on display and reinforced our dedication to promoting top-tier, family-friendly products and services.

Engaging with the Best in the Industry

Our team at Mom’s Choice Awards had an exceptional time engaging with over 100 of our award-winning honorees. These honorees represent the crème de la crème in their respective categories, each having earned the MCA seal that stands for quality and excellence in family-friendly media, products, and services.

Throughout the four-day event, our representatives had the opportunity to connect with award-winning honorees, not just to celebrate their past achievements but also to explore opportunities for future collaborations. The interactions were rewarding to say the least, providing honorees and attendees alike with valuable insights into what makes a product stand out in the competitive market of children’s products and services.

Looking Towards a Bright Future

The participation of Mom’s Choice Awards at ASTRA Marketplace & Academy 2024 was a testament to our unwavering commitment to excellence. By recognizing and celebrating outstanding products and services, we continue to set the benchmark for quality in the industry.

The future looks promising for the children’s products industry, with organizations like Mom’s Choice Awards leading the way in recognizing and promoting excellence. The 2024 ASTRA Marketplace & Academy was not merely an event but a celebration of the best in the industry, and MCA was happy to be in attendance!

For more information about Mom’s Choice Awards and our dedication to excellence, visit our website at

Mom’s Choice Awards® (MCA) evaluates products and services created for children, families, and educators, providing consumers, educators, and retailers with a comprehensive resource for finding the best in family-friendly products and services.

You can check out our full album of honorees at ASTRA Marketplace & Academy 2024 here!

Kelly MahaffyAbout Kelly Mahaffy

Kelly Mahaffy is a seasoned professional passionate about empowering families through quality content. As the Content Director at Mom’s Choice Awards, Kelly oversees the strategic development and curation of educational and entertaining content aimed at parents and caregivers. With a background in marketing and a deep understanding of the needs of modern families, Kelly is dedicated to providing valuable resources and insights to support families in their journey of raising happy, healthy children.

View all posts by Kelly Mahaffy here.



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