Why Apply?

We realize that applying for the Mom’s Choice Awards® program can be a considerable investment of your marketing and promotional budget. We hope the information on this page will help you in your decision-making process.

It Matters

Having the endorsement of a notable evaluation program like the Mom’s Choice Awards® or the Good Housekeeping Seal of Approval can help you standout from your industry peers, drive sales and generate positive media exposure for your product or service.

The Mom’s Choice Awards Honoring Excellence Seal of Approval is recognized globally as the reliable symbol representing the best in family-friendly media, products and services.

Around the world, parents, educators, retailers and members of the media look for our seal when selecting quality products and services.

Connect With The Mom-Market

Savvy publicists and marketing professionals know the power of the mom-market:

In the US alone, 85 million moms control 85% of ALL BUYING decisions and generate a consumer market of more than $2.4 trillion annually.

Yet, 70% of moms feel companies are not doing a good job of connecting with them.

When a product or service features the Mom’s Choice Awards seal, it establishes an instant rapport with moms of every generational and ethnic segment.

Generate Media Exposure

The Mom’s Choice endorsement can help generate positive media exposure for your product or service.

Our Honorees have been featured on The Today Show, Good Morning America, The View, Fox & Friends, Discovery Channel, C-SPAN, QVC, Shark Tank, The Rachel Ray Show and many other shows and in major publications.

We’re Different

There are a number of things that set us apart from other awards programs. A few key differences are highlighted below:

We’re an evaluator,
not a pay-for-award program.

While there are pay-for-award programs out there, the Mom’s Choice Awards is not one of them. Every item submitted is put through a rigorous evaluation process. Parents and educators around the world rely on our evaluations, and ensuring their confidence is our business. The application fee helps us to cover the basic costs of doing business. An award is not guaranteed.

We’re global.

The Mom’s Choice Awards seal is recognized in more than 60 countries.

We’re open.

We accept submissions year-round allowing you to apply when it’s most advantageous for your production and marketing schedule.

We’re transparent.

There are no hidden costs or annual licensing renewal fees. Our application fee includes the license to use our seal for the life of your product or service.

We’re here for you.

We provide marketing and promotional support for the life of your product or service.

We don’t compare.

Your item is judged on its own merit—not against others in your peer group.

We love your backlist.

Have an item that has been around awhile? As long as it’s available in the marketplace, it’s eligible for submission.

An award is not guaranteed.