Everything You Need To Know

Mom’s Choice Awards® (MCA) accepts products and services designed for infants through adults in more than 150 categories.

Eligibility

There are three primary qualifiers for eligibility: 1) The item must be safe and comply with all US product safety standards; 2) The item must be current — not out-of-date; and 3) The item must be easily available for parents and educators to acquire.
We do not currently accept strollers, cribs, car seats, unpublished manuscripts, galleys or product prototypes. Not sure if your item fits? For further clarificatoin, email the Help Desk for a rapid response, or visit our Contact page for more options.
MCA evaluators are especially interested in products that help families grow emotionally, physically and spiritually; are morally sound and promote good will; and are inspirational and uplifting. Still, we realize there are many important works that deal with disturbing themes or contain what some may see as “objectionable” content. We believe content should be evaluated using educational criteria, and that content must be viewed in the context of the work as a whole. Please review the MCA Content Classification Standards to learn more.
Yes, for items that have been through a redesign or upgrade.

Process

It’s simple! There’s an online application that takes just a few minutes to complete.
We accept applications year round and can generally have a decision for you within 4-6 weeks of receiving your evaluation samples.
In most cases, a decision can be made within 4 – 6 weeks of receiving your evaluation sample(s). Some items may take longer (i.e. novels, software, training courses, etc.). Items submitted during holiday months may also take longer to review.
An expedited process is available for some items for a fee of $100. If your item is eligible for an expedited decision, the system will present that option during the application process.
For physical products, we need five evaluation samples. For digital media and other items, you’ll be given instructions upon completion of your online application. For multi-format book applications, evaluation samples are required for each format included in your application. We will confirm receipt of your evaluation sample(s).
No. However the system will send periodic email reminders to let you know we’ve not received your samples. You do not need to respond to the email reminders.

Application Fees

Two options are available. Click here to find the option best suited for your needs. Application fees are charged per item entered. If you are considering submitting multiple items, contact us to request a special multi-item discount. Email the Help Desk for a rapid response, or visit our Contact page for more options.
If your book is available in multiple formats (hardcover, paperback, audio, eBook, etc.), you may submit all versions of the book under one application–PROVIDED all versions are submitted for evaluation at the same time. Evaluation samples of each format are required.

For a children’s book series (related titles that share a branding strategy), up to three titles in a series may be submitted under a single application PROVIDED all titles are available for evaluation at the same time. Contact us to request a special series promo code. Email the Help Desk for a rapid response, or visit our Contact page for more options.

Special discounts also available for returning Honorees, IBPA Members (40%) and BEA Exhibitors (50% – during the show). Contact us to request a special promo code. Email the Help Desk for a rapid response, or visit our Contact page for more options.

All major credit cards, checks, money orders and Paypal.

More FAQs

Not to worry! You’ll receive complete instructions in your application confirmation email. It’s super simple! Email the link, any related instructions and a promo code to: evaluator@momschoiceawards.com. Or, “gift” your Kindle version to: evaluator@momschoiceawards.com. We will reply to confirm receipt.
Mom’s Choice Awards
732 Eden Way N
#542 Suite E
Chesapeake, VA 23320
757.410.9409

We will email you a confirmation of receipt upon arrival.

Please make every attempt to pack your samples with eco-friendly materials.

You’ll receive complete instructions in your application confirmation email. It’s super simple! You’ll need to create an account under evaluator@momschiceawards.com. Then, email the link to your login page and any related instructions to: evaluator@momschoiceawards.com. We will reply to confirm receipt.
Sure! Email press kits and marketing materials to: evaluator@momschoiceawards.com. We will confirm receipt.
Categories are only used to match your book with evaluators, so pick the category that best represents your target audience. This handy guide may be helpful.
Sorry, evaluation samples are not returned. BUT! All non-consumable items are donated to schools, libraries and other charities at the end of the evaluation process.