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5EntroSpring2012DawnMathesonExecutiveDirectorMomx19sChoiceAwardsThroughourrigorousevaluationprocessweareabletoidentifythoseproductsandservicesthatholdthegreatestpromiseofhavingapositiveimpactonahouseholdx14makingfamilylifeeasierandmorefulfilling.Wealsoworktohelpparentsandeducatorsintheireffortstoraisequalityindividualswhowillmakeacontributiontosociety.AndthroughEntrowestrivetoofferavaluableresourcestoriesofferinginformationandservingasaninspirationtoourreaders.ThisissueofEntroshowcasesanumberofHonoreeswhoadvocateforstrongfamilies.JaclynStappspeaksoutagainstbullyingGaryRinkerencouragesdadstobetheirchildrenx19sVeryBestToyJillVanderwoodandhergranddaughterSavannahelpkidssayx1cnox1dtodrugswithDrugsMakeYouUn-SmarterandJodeeKulpandDonnieWinokureducateothersonhowtopreventx14orraisechildrenwithx14FetalAlcoholSyndrome.Contemporaryfamiliesfacenewchallengestomaintainingastrongbondwithinthehouseholdsuchasdeployedparentsandthestressoftheeconomictimes.RecognizingthistheMomx19sChoiceAwardsstrivestopresentfamily-friendlyproductsandservicesthatwillhelpfamiliessolveproblemslearnandgrowclosertogether.PermissionisgrantedtoreprintorbroadcastthisinformationwithappropriateattributiontotheInstituteofMarriageandFamilyCanada.StrongFamiliesMakeforaStrongEconomyandjuvenileproducts.Marriedparentsspendatleast23percentmorepercapitathanchildlesssingles.Translatedintohouseholdtermsmarriedparentsspendatleast2.46timesmorethanhouseholdsheadedbychildlesssingles.Manycompaniesdependonfamiliesascustomersandhaveaninterestinpromotinghealthyfamilies.Theauthorschallengecompaniestoevaluatetheiradvertisingcampaignsonwhethertheydepictfamilylifeinapositivemanner.Theauthorsofferanumberofrecommenda-tionsincludingthepromotionofthebenefitsofmarriagethrougheducationandsocialmarketingcampaigns.Theyalsoproposethatinordertopreservefamiliesandultimatelystrengthentheeconomyleadersshouldencouragepolicythatsupportsmarriageandresponsibleparenthood.Wilcoxalsosuggeststhatpublicpolicyrecognizethediverselifepreferencesoffamiliesandwomeninparticularastheynavigatethework-lifebalance.Finlandforexampleoffersahomecareallowancetofamiliesthatoptoutofthepublicdaycaresystemcreatingmorechoicesforparents.Othersuggestionsinthereporttomakefamilylifeeasierincludecreatingamorefamily-friendlyspaceatuniversitiesandbetterwaystohelpparentswhohavetakentimeoffwiththeirchildrenre-entertheworkforce.SohowdoestheMomx19sChoiceAwardsfitintothisdiscussionThemissionoftheMomx19sChoiceAwardsdovetailswithresearcherswhoseeadynamicrelationshipbetweenstrongfamiliesandastrongsociety.HereattheMCAwex19recommit-tedtohelpingfamiliesgrowemotionallyspirituallyandphysically.WhatdomarriageandfamilyhavetodowiththeeconomyApparentlyalot.AccordingtoarecentinternationalreportTheSustainableDemographicDividendWhatDoMarriageFertilityHaveToDoWiththeEconomytherearemanylinksbetweenastrongeconomyandmarriageandfamily.Co-sponsoredbytheNationalMarriageProjectattheUniversityofVirginiathereportexaminesbehaviorsandattitudesaboutmarriagedivorceandfertilityaroundtheworld.BradfordWilcoxanassociateprofessorofsociologyatUVAisthedirectoroftheNationalMarriageProjectandthereportx19sleadresearcher.Hesaystheaimofthereportistourgebusinessgovernmentcivilsocietyandordinarycitizenstostrengthenthefamilyparticularlybecausethewealthofnationsandthehealthofthemoderneconomywillriseandfallwiththefamily.Thereportx19sauthorsarguethateconomiesaredependentonstrongfamiliesforseveralkeyreasonssuchasthesizeandqualityoftheworkforce.Healthyfamiliesstabilizedbycommittedmarriagesproducechildrenthataremorelikelytobecomewell-adjustedgainfullyemployedandproductiveworkers.Yetthepercentageofchildrenbornandraisedinintactmarriedfamilieshassharplydecreased.Thisbreakdownofthefamilyhasdireimplicationsfortheeconomyandallofcivilsociety.Accordingtomaritalstatus.comawebsitegearedtowarddivorceandremarriagedivorceisa28billion-a-yearindustrywithanaveragecostofabout20000.Familieshaveanimportantroleintheeconomyinanotherwayhouseholdspending.Thereportidentifiessevenkeysectorsoftheeconomythatarelinkedtox1cmarriageandthebabycarriagex1dandstandtogainthemostfromfamilyspendingchildcaregrocerieshealthcarehomemaintenancehouseholdproductsandserviceslifepersonalinsuranceattheMCAwex19recommittedtohelpingfamiliesgrowemotionallyspirituallyandphysically.thewealthofnationsandthehealthofthemoderneconomywillriseandfallwiththefamily.