Mom's Choice Awards - Entro Magazine

Watch For Us At

BookExpo America
Los Angeles, CA
May 29 – June 1, 2008

August 1, 2008
Standard Deadline
(Enter by this date to

save $75)

Watch For Us At
ABC Kids Expo®
Las Vegas, NV
Sept 7 – 11, 2008

October 15, 2008
2009 Awards Close

January 2009
2009 Award Honorees
Announced

Entro® Magazine

About Entro®

Entro® (ahn΄ tro) is a magalog – a hybrid publication which blends product information and editorial features closely tailored to the consumer’s mindset. The name Entro® means "introducing inspired works” and is derived from the Norwegian word TRO which means "to believe." The magazine is produced annually and released in conjunction with the Mom’s Choice Awards® (MCA) which recognize excellence in family-friendly media, products and services.

Entro® editors look for stories that help families grow physically, emotionally and spiritually; are morally sound and promote good will; are inspirational and uplifting; and relate to the MCA award-winning products and services. Have a story idea? Send it to us!

Contacting Us

We’re available Monday through Friday, 8AM to 6PM Eastern (except holidays). If you get voicemail, please leave us a message. We’re committed to returning all calls within 4 business hours. For quicker response, please send us an email.

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Entro® - The Mom’s Choice Awards® Magazine Entro® - The Mom’s Choice Awards® Magazine

Published By: Bumble Bee Productions Joe Poz, Production Director

757.410.9409 X712 757.410.9409 X712

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Distribution

Entro® is distributed to bookstores and libraries across the United States. Consumers can find Entro® at their local library, from their favorite bookseller and online at Amazon.com. Through our partnership with Amazon.com, Entro® is also available to consumers in Canada, the United Kingdom, Germany, Japan, France and China.

The 2008 issue will also be distributed at BookExpo America 2008 in Los Angeles, CA.

Demographics

Although Entro® is read by many professionals related to the publishing industry, it is not a trade publication. Entro® was created specifically with the consumer in mind and as a means of helping publishers, producers and creators get their award-winning products in the hands of consumers.

The majority of Entro® readers are women – women of every generational and ethnic segment – not only moms and grandmothers, but also professional women, women entrepreneurs and influential leaders. Other readers are: parents, educators, retailers, librarians, professionals and members of the media.

Showcase Your Book/Product/Service In Entro

Entro® offers a unique advertising opportunity – one designed to highlight your company's commitment to mothers/families while aligning your brand with Mom’s Choice Awards® winning products and services. Download the Entro® Media Kit for details. Ready to submit your ad? Download the Entro® Insertion Order Form.

The Mommy Market

If your company has a strong desire to be effective in strategically marketing to women (and mom’s in particular), then you should strongly consider making Entro® part of your marketing plan. The female consumer market (and specifically the mommy-market) is one of the most profitable and sought-after consumer segments. At the same time, marketers have a tremendous challenge in reaching this elusive and dynamic market. Companies are spending billions to capture this market. Women control 85% of financial decisions, yet 70% of women feel companies are not doing a good job at connecting with them.

As an Entro® advertiser and a supporter of the Mom’s Choice Awards®, your company will establish a rapport with women of every generational and ethnic segment – not only moms, but also women entrepreneurs and influential leaders. Your company’s name, brands and services will be closely aligned with award-winning products and services that complement a woman’s complex lifestyle.