About The Mom’s Choice Awards®
The Mom’s Choice Awards® (MCA) evaluates products and services created for children and families. The program is globally recognized for establishing the benchmark of excellence in family-friendly media, products and services. The organization is based in the United States and has reviewed thousands of entries from more than 18 countries.
A Mark Of Distinction / A Trusted Resource
Around the world, parents, educators, retailers and members of the media look for the MCA mother-and-child Honoring Excellence seal of approval when selecting quality products and services for children and families.
Our Esteemed Panel Of Judges
An esteemed panel of judges includes education, media and other experts as well as parents, children, librarians, performing artists, producers, medical and business professionals, authors, scientists and others. A sampling of panel members includes:
|Dr. Twila C. Liggett
Ten-time Emmy-winner, professor and founder of PBS’s Reading Rainbow
Creator of Baby Einstein and The Safe Side Project
New York Times best-selling author
Motivational speaker and co-author of seven Chicken Soup For The Soul books
Creator of the Dunstan Baby Language.
See Priscilla on Oprah.
Etiquette expert and host of NBC’s Manners Minute
|Dr. Letitia S. Wright, D.C.
Author, movie producer and host of the Wright Place TV Show
Dr. Wright is ranked in the top 50 Most Influential Women in Social Media.
|Catherine Whitcher, M.Ed.
Special needs expert and founder of Precision Education, Inc.
|Bettie B. Youngs, Ph.D., Ed.D.
Pulitzer Prize nominated author of 34 books and director of Professional Development, Inc.
Certified Life Coach and founder of Mothercraft: Coaching the Modern Mom
The Evaluation Process
The MCA judges are bound by a strict code of ethics which ensures expert and objective analysis free from any manufacturer association. The evaluation process uses a propriety methodology in which entries are scored on a number of elements including production quality, design, educational value, entertainment value, originality, appeal and cost. Each entry is judged on its own merit. Judges are especially interested in products that help families grow emotionally, physically and spiritually; are morally sound and promote good will; and are inspirational and uplifting.
Once the evaluations are complete, all products submitted for consideration are donated to schools, libraries, hospitals and charities.